Different studies show that customers and online searchers are likely to purchase your product if the results of their search came from search engines. Search engine optimization (SEO) can boost your customer visits and as a result increase in sales opportunities. Also, you get to save time and money by using website optimized in search engines to promote your products and services.
Here is a comparison of SEO and other traditional advertising methods:
|Medium||Cost||Campaign Term||Audience Reach|
|Television||30 seconds: $5,000 to $50,000+||Purchased throughout year or scheduled in flights.||Large number of consumers but a small target audience.|
|Radio||60 seconds: $200 to $1,000+||Purchased in flights that center around specific events.||Depends on station. Good reaction numbers but at a high cost.|
|Magazines||Varies: $100 to $1,000+||Sold as annuals, specific months of publication or special issues.||Depends on circulation. Response rates very low.|
|Direct Mail||1000 mails: $1,000+||Unlimited.||Very low response rate.|
|Search Engine Optimization||$250 to $1,000+ per month||Typically in 6 or 12 month terms.||Exceptionally high ROI as visitors are seeking your products and services.|